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25 July 2017

Please, No More Perennial Seller Email-Lists, Ryan Holiday

by Andrew

Ryan Holiday recommends in his latest book Perennial Seller to build your platform—from which you shout, your platform. And one of the best ways to do it, he says, is by building an email list. Email has been round so long, and still it's used. It's reliable, tried-and-true. It's "perennial" itself, email.

So now, 200,000 more people or so will add an email-list-sign-up to their website. And I'll pull-out my hair some more. Already, email-list-sign-ups annoy the life out of me. Look, your site barely loads. And here now, there is this email-sign-up-pop-up slowing things more. What would I even be signing-up for anyway? You have 4 posts on your blog—if I can ever get to them. No, I won't let you send me emails whenever you'd like. And this was before Ryan Holiday,—Ryan Holiday, a very successful marketer online, and author—before, he suggested having an email list—in his book Perennial Seller at least. So it'll only become worse, the prevelence of email-sign-up requests like malware.

The funny thing too, is that in that same book, Perennial Seller, Holiday says, that you should be doing generally what no one else is doing. You should not be blindly following the rest the herd. But instead, you should be carving your own path. But we never do learn, generally. And blindly we do continue to follow.

I am however only complaining a bit perhaps because I've no idea how to make myself one of those nice, little email-list-sign-up-pop-ups. So right, the pop-up I can't make. But I can make a sign-up page easily enough, and shoot email addresses collected to the database. And then I can write a tiny, little program to send an email to all the names in the database. It would only require only a bit of work really. And really, to create the pop-up is probably not so difficult either—if only I'll Google. But in honesty, that damn pop-up does annoy me so much. So I know I'm probably not the only person who thinks so.

But I do move against the crowd naturally anymore. And perhaps people like their email-lists probably. But if I must resort to trickery in any way to grow my platform, then my content is not good enough, I feel. So leaving off the email-list-sign-up forces me to be better. Or that's the idea anyway. And more focus goes instead into what it is that I do create, the important thing.


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